what is Serien ?

Serein is not just a brand, it’s a lifestyle where aesthetics meets aesthetics trying to shift peoples perfection of luxury by focusing on untroubled fashion by introducing Sustainable, Vegan and nature friendly products.

Serein was incorporated in 2021, as a subdivision of Mundhra Logistics as an expansion into the fashion retail segment.

Each category and product designed, curated and manufactured is inspired by elements of nature using sustainable and vegan raw materials, as we believe that animals are not products and life is not marked with a price tag.

Each product manufactured by the company is exclusively timeless due to the history and heritage of the craftsmanship and techniques used while making the products, all products are manufactured in India.

We as a brand want to inspire people to reach out to one another and, in doing so, discover a way to meaningfully safeguard animals and the environment and in that process become the “lifestyle destination for conscious customers”.

Product Category:

Serein Cosmetics:

The goodness of environment compressed into products made keeping in mind consumer choices and conscious practices, Serein cosmetics is a vegan, sustainable, cruelty free, sulfate and paraben free brand that aims towards creating a beautiful ecosystem along with providing almost consumers satisfaction, Under This segment we produce a wide range of coloured cosmetics.

House Of Serein Apparels :

Believing that every choice we make is a statement and every color is an expression, Serein brings to you Serein Apparels. At Serein Apparels we reach out and find things of value that fill our life with beauty while adding meaning to our closet. Being true to our roots of sustainability we use recycled or recyclable raw materials, to make a bigger difference in the society we promote buyback of products that are later recycled in the upcoming collection lines.

House of Serein Leather:

Serein brings to you a whole new market for sustainable handbags that are specially modified according to your choice, lifestyle and preferences. The brand is a fresh blend of sustainable leather, modern designs, timeless craftsmanship and exclusive techniques, each design is made by keeping concepts and elements of nature as an inspiration while adding essence of technologically advanced raw material into traditional ways of making products. We at House Of Serein use plant based vegan leather extracted from cactus and pineapple in all our accessory collections.

What is Vegan Leather?

Plant-based leather, often referred to as vegan leather, is a sustainable and ethical alternative to traditional animal skin leather. It is crafted from various fruit and plant-based materials, replicating the appearance and texture of natural leather. The primary distinction lies in its sourcing: vegan leather is entirely devoid of animal-derived components, ensuring no harm to animals in its production.

At House of Serein, we are committed to using fruit and plant-based leather materials to create stylish and environmentally friendly products. Two of the noteworthy materials we employ are pineapple leather and cactus leather

1.Pineapple Leather: Pineapple leather is derived from the part of the pineapple plant that typically goes to waste—pineapple leaves. This innovative approach not only reduces waste but also provides an additional source of income for local farmer communities. The process involves extracting fibers from pineapple leaves, which are then used to create a leather-like material. Through this sustainable practice, we can harness the inherent qualities of pineapple leaves and contribute to the economic well-being of farming communities.

2.Cactus Leather: Cactus leather is another remarkable alternative material. It is produced using mature leaves from organically grown cactus plants, ensuring minimal harm to the plants themselves. These leaves are harvested, dried in the sun, and subsequently processed to create a bio-resin. This bio-resin is then further processed to form a leather-like material. The result is a durable and versatile material that mimics the texture and appearance of traditional leather, without the need for animal-derived sources.

By embracing these plant-based alternatives, House of Serein promotes sustainability, reduces waste, and offers cruelty-free products that capture the elegance and functionality of natural leather, all while respecting the environment and animal welfare. Our commitment to these innovative materials reflects a broader shift towards conscious consumer choices that prioritize both style and ethical responsibility.