SEREIN COSMETICS

HOUSE OF SEREIN

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ABOUT SEREIN

what is house of serien

Serein is not just a brand, it’s a lifestyle where aesthetics meets aesthetics trying to shift peoples perfection of luxury by focusing on untroubled fashion by introducing Sustainable, Vegan and nature friendly products.

Serein was incorporated in 2021, as a subdivision of Mundhra Logistics as an expansion into the fashion retail segment.

Each category and product designed, curated and manufactured is inspired by elements of nature using sustainable and vegan raw materials, as we believe that animals are not products and life is not marked with a price tag.

Each product manufactured by the company is exclusively timeless due to the history and heritage of the craftsmanship and techniques used while making the products, all products are manufactured in India.

We as a brand want to inspire people to reach out to one another and, in doing so, discover a way to meaningfully safeguard animals and the environment and in that process become the “lifestyle destination for conscious customers”.

Logo

our logo isn't just a design; it's a visual embodiment of our values and mission. We invite you to explore our website and discover the wide range of vegan, sustainable products that carry this commitment at their heart. Together, we can make a difference, one circle of harmony and protection at a time.

Brand Philosophy: Embracing Life, Rejecting Cruelty

At Serein, our brand philosophy is deeply rooted in a fundamental belief: every living being deserves respect and compassion. In a world where over one billion animals suffer each year for the sake of luxury goods and cosmetics, we stand unwavering in our conviction: Animals are not products, and the value of life is immeasurable.

Vision: A Sustainable Future of Luxury and Compassion:

Our vision for Serein is a future where luxury and compassion coexist harmoniously. We are committed to becoming a symbol of sustainability within the luxury industry. Our aim is to offer exclusive, personalized vegan products that not only cater to our customers but also benefit the environment.

Mission: Crafting Luxurious Sustainability:

Our mission at Serein is twofold: first, to create a luxurious platform that embodies sustainability at its core, and second, to achieve the utmost customer satisfaction through our offerings. We are dedicated to using sustainable and ethical means of production, ensuring that the products we offer are aligned with the values of the world we inhabit.