Serein is not just a brand, it’s a lifestyle where aesthetics meets aesthetics trying to
shift peoples perfection of luxury by focusing on untroubled fashion by introducing
Sustainable, Vegan and nature friendly products.
Serein was incorporated in 2021, as a subdivision of Mundhra Logistics as an expansion
into the fashion retail segment.
Each category and product designed, curated and manufactured is inspired by elements of
nature using sustainable and vegan raw materials, as we believe that animals are not
products and life is not marked with a price tag.
Each product manufactured by the company is exclusively timeless due to the history and
heritage of the craftsmanship and techniques used while making the products, all
products are manufactured in India.
We as a brand want to inspire people to reach out to one another and, in doing so,
discover a way to meaningfully safeguard animals and the environment and in that process
become the “lifestyle destination for conscious customers”.